The Competitive Necessity of Transaction Categorization

Jerry Finn and Jose Antonio Rodriguez Serrano

d&a blog

‘La revolución de las pequeñas cosas‘, or in English ‘the revolution of the small things’. That’s the slogan of BBVA’s ad campaign in Spain highlighting the digital transformation of the bank and the design of its services to promote an experience based ‘peace of mind’ and ‘time well spent’. We take an active part in that transformation. For instance, in the …

Visualization Comes of Age

Jerry Finn and Iskra Velitchkova

d&a blog

A fair part of our activities to transform data into knowledge involves visualizing large amount of data and communicate the results in interfaces and stories. At BBVA we also advocate for best practices in data visualizations and train data scientists to improve their skills (see for instance our Introduction to Data Visualization and to Human Perception in Data Visualization). Here is …

Recommender systems: Marketing gets personal

Jerry Finn, Juan Arévalo and Roberto Maestre

d&a blog

Did you ever get the feeling that Amazon understands your desires better than your spouse? Did you ever search for a vacation in Galicia on Google and then notice you see more ads trying to sell you sea food and raincoats? This is thanks to recommender systems brought to you by the phenomenon of Big Data. In today’s world, businesses …

Big Data Comes Alive with Animation

Jerry Finn

d&a blog

Our colleagues at Vizzuality commented that the interactive visualization they did with us was such a piece of art it could be displayed in Madrid’s Prado Art Museum. I disagree. Everyone knows that Madrid’s modern art museum is the Reina Sofia and BBVA’s and Vizzuality’s work is absolutely modern. In 2015 we decided in collaboration with our friends at Vizzuality to demonstrate the power …

Data Helps Mexican Tourism Grow

Jerry Finn and Juan Murillo Arias

d&a blog

Businesses in the era of Big Data accumulate all the information they can from interactions with their own customers, but governments usually have wider concerns which require information beyond what one business can gather, and they need data that reveals patterns about the population in general. Bancomer and BBVA Data & Analytics Have the Experience Tourism is of vital importance …

Reference Generation: A Method for Venue Recommendation

Jerry Finn

d&a blog

Being concise is often a virtue and sometimes it is also a necessity. It’s especially interesting to explain something as complex as data science in just 6 minutes. This was the idea behind the Pecha-Kucha talks at the NetSci2015 conference of the Network Science Society in Zaragoza, Spain. The Pecha-Kucha presentation style recommends 20 slides for 20 seconds each, forcing …

Predicting Regional Economic Indices

Jerry Finn

d&a blog, News

It’s not unusual for people to complain about the timeliness of macroeconomic statistics. Governments are constantly revising GDP figures and unemployment rates well after the fact. It seems when it comes to economic statistics it’s tough to make predictions about the past. Other limitations are that the nature of the data that is used as input to official government economic …