from more than 100,000 BBVA Bancomer clients, the main financial institution in Mexico, totaling a number of 25,000 daily transactions.
In Mexico, 50% of the population has a bank account. The data analyzed in this study represents approximately 30% of all bank account holders in the country.
Odile made landfall in September 2014 near Cabo San Lucas as a large category 3 hurricane, with a windspeed of approximately 110kt
was built to estimate what the economic activity in Baja California Sur would be under normal conditions based on the activity of other Mexican regions that were not affected by the hurricane . Then, we compared this normal projection with what actually happened.
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The day before the hurricane’s arrival, the spending patterns shifted: transactions in categories such as food or gasoline increased (+20%), suggesting that people were stocking up on food and fuel, while the number of transactions on less essential categories dropped (-10%).
Less than 120,000 MXN per year
50% of the overall population
Our analysis shows that the lower the income level of a community, the shorter the time needed for economic activity to return to normal levels.
Between 120,000 and 250,000 MXN per year
30% of the overall population
Among this income group it has been measured the narrowest difference between men and women recovery time.
More than 250,000 MXN per year
20% of the overall population
Women of high income is the slowest community to recover their spending habits.