An AI Factory team releases internal software to analyze relations

Santiago Basaldúa

d&a blog

A 283 year old field of mathematics founded by Leonhard Euler with his “Seven Bridges of Königsberg” problem is changing the way we tackle customer analytics at BBVA. Rather than studying clients, corporations, managers, products or ATMs as static objects with standard attributes or “labels” such as those emerging from traditional customer segmentation, this field, called Graph Theory, focuses on …